Burke Allen talks about how the current media could effect the election. Media today is anything from a 30 second commercial on TV or Radio, a mailer, a podcast, a post on any of the social media, interviews on shows, etc. What the voter will remember is something about the candidate that hits home with them whether it's their beliefs, their party or about a topic important to them. They won't remember every piece of media they have seen... they remember the last one they saw or heard before they walk into the voting booth. The other big issue this election season was AI being used to make campaign commercials that weren't real... they were AI generated and usually in a spot against their opponent. In using AI, they used people in the videos in which they did not have their permission.